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The result of Technogym’s 20-year experience as official fitness equipment supplier to the Olympics, SKILLMILL™, is the first machine to allow everyday athletes to improve their power, speed, stamina and agility in a single product. Safe, engaging and effective, SKILLMILL™ offers all the benefits of professional sports training.
Video and photography: Alberto Narduzzi
Faberi Associati collaborated with Cefla Medical Equipment, a leading company in the dental sector. For the launch of a new generation of radiology and imaging systems for one of its brands, myray, Faberi Associati developed video, advertising page and DEM.
The Technogym store offers a complete solution for a lifestyle focused on wellness. The store has two floors: one floor houses the showroom with innovative equipment from the Personal Line while the second floor includes the Wellness Café and the Experience area which allows you to experience the full range of Technogym equipment.
Photographs by Marco Onofri.
The Estate a typical Romagna landscape and home to Podere La Berta. Nature and man worked hand-in-hand to create these 22 acres of land, where nature breathes intense red and golden hues into the local grapes. From the hills that straddle the regions of Tuscany and Romagna, Podere La Berta overlooks the Lamone valley, the thoroughfare connecting Florence, Faenza and Brisighella. Rich in clay, the soil preserves and passes down its heritage, giving the wine its special character.
Technogym will introduce ARTIS a complete line of equipment for the gym of the future. ARTIS is the first collection of 30 products for cardio, strength and functional training which ensures the utmost in terms of design, biomechanical engineering, interactive technology and eco sustainability.
Project Local Brewery nasce in seno al Podere La Berta e al progetto di valorizzazione dell’identità romagnola, dei suoi prodotti e della sua cultura, voluto dai fratelli Poggiali per promuovere la crescita e la diffusione della birra artigianale prodotta localmente nel pieno rispetto dei metodi e delle tipologie tradizionali diffuse in tutto il mondo.
The Wellness Valley initiative aims to make the region of Romagna into the first and leading district in the world for Wellness expertise and quality of life. It draws inspiration from the local heritage: its people, its traditions, history, art, nature, food and wine.
The shoot took place in both Italy and London. The brief was to capture the essence of wellness by shooting people in a wide variety of physical activities. More than 30 professional and street cast models were photographed in locations including a beach, a gym, the countryside and a park.
Art Direction: Paul Thompson, Photographer: Michael Heffernan
The Wellness Valley is the initiative that aims at making Romagna the first international district for competences on Wellness and the quality People's lives starting from the enhancement of the human, social, historical, artistic, natural and enogastronomic heritage of this territory.
During the Milan Salone del Mobile 2013, Technogym presented the complete Personal Line - Kinesis, Run, Recline e Cross - as well as the new Wellness Ball - Active Sitting, the ball that can be used to perform physical exercises from a sitting position. Thanks to its design and double density structure, Wellness Ball enables its users to move continuously while sitting at work or at home.
UNITY, the revolutionary interface is now available on Personal Line equipment, created by Technogym in close collaboration with Antonio Citterio. The ideal line of equipment for training at home, at the hotel, at the office or in wellness facilities: design and technology, a winning combination for tomorrow’s world of Wellness.
Group Cycling is the creation of a new model of activity on a stationary bike that meets the user, rewards the fitness center and, most of all, provides the fitness instructors with a particularly effective support that is constant over time and allows them to express their professionalism. This new discipline is called Group Cycling ® and it is all made in Italy. Group Cycling ® was born from a partnership between Technogym ® and ICYFF® to create, through the training method ICY® Program, a modern Indoor Cycling workout which combines training, fun and safety.
Casali® has redesigned glass, placing it in the spaces of everyday life, pushing the limits of the usual methods of working with this ancient material. More than thirty years of collaboration with architects, planners and designers has led to the creation of innovative solutions and ideas for decorating spaces in transparent and harmonious ways. Glass is a structural element that defines environments by dividing them without making them separate, allowing light to become a surface that refines and amplifies space through reflection. Casali® combines aesthetics, functionality and innovation with complete security.
Brochure, 184 pag. 210 x 297 mm.
A&RM is mainly involved in the development, fit out and management of commercial and residential assets in Europe, India and Gulf Area. Its portfolio includes retail, wellness, beauty and fitness centers, apartment communities, hotels and resorts.
The Poggiali family, owners of Fèlsina since 1966, have created a modern winery that deeply respects local traditions, one that stands alongside the finest wine producers worldwide. A “border land” between the Chianti zone and the Crete Senesi, Fèlsina has nourished in this most diverse of growing areas a rich patrimony of Sangiovese clones that offer myriad possibilities.
Casali has reinvented glass, going beyond the limits posed by the traditional working process of this ancient material to place it in everyday spaces. A thirty-year long collaboration with architects and designers has enabled to create innovative solutions and ideas that decorate living spaces in harmony and clarity.
Brochure, 108 pag. 310 x 310 mm.
Adriacoke, branch of Setramar Group, an Italian giant player in logistics, is an international trader specialized in semi-finished products. Adriacoke are specialized in the import and distribution of pellets made from pure virgin woods. In 2011 Adriacoke entered the business, and now it is among the first Italian importers from North America and the absolute leader from Canada with about 200,000 tons of bulk material imported.
Production booth: Ideeinfiera