CHALLENGE

The aim of the project was to differentiate product communication while maintaining consistency with brand values. As a result, the bottle packaging was redesigned to give a more modern visual representation of the local territory.

OUR SOLUTION

The new iconography and packaging project revive the customs and values of the rural region of Romagna in the area of Brisighella (close to Faenza). The forgotten fruits of Brisighella. In Romagna, in the autumn months, one had to think of the cold winter coming and stock on wood and food. The wild fruits were carefully harvested and preserved in the pantries of the “Azdore” the typical housewives, which handed down the family recipes from mother to daughter and cleverly combined the wild fruits with the grape must. www.poderelaberta.com

Collaboration: Nicole Poggi

Illustration: Annalisa e Marina Durante

Photography: Valentina Solfrini

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